Performance Insurance and Financial Services
500 New York Ave, Des Moines, IA 50313
515-309-9500
Account Access


About Performance Insurance

Performance Insurance and Financial Services is a full-service independent insurance agency and financial advisory firm located in Des Moines, Iowa. Our independence means we are able to work with a variety of companies to identify the insurance and financial solutions to best meet your needs. Performance is a Trusted Choice agency and member of the Independent Insurance Agents of Iowa.



Agency Principal

Meet Traci Shoemaker, owner and operator of Performance Insurance and Financial Services. Traci is a University of Iowa graduate, holding a degree in social work, an active Rotarian, member of several chambers of commerce, and mother of two. Traci lives in central Des Moines and works from the Performance office north of downtown.

As a former social worker and current community advocate, Traci understands the challenges Iowans face, so she created the Performance Cares Giving Program. Traci and her daughter, Carissa, manage the giving program, allowing Iowans to Give More without Giving More by donating income to the community. Click here to learn how Traci could support your favorite local charity.
Traci Shoemaker Photo

Traci Shoemaker

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Agents and Support Staff


Kyla Nicholas, CISR

Agency Manager
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Home, Auto, Business, Life, Health and Surety
  • 20+ years in insurance

Harry Shoemaker, CPCU, CEBS

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Home, Auto, Business, Life, Health and Surety
  • University of Iowa
  • 15+ years in insurance

Sue Friest

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Home and Auto
  • Personal Lines Customer Service

Jason Styve

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Home, Auto, Business, Life, Health, Farm and Surety
  • Cornell College







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Copyright © 2011 - 2018 Performance Insurance. An Independent Insurance Agency. All rights reserved.
500 New York Ave, Des Moines, IA 50313 | ph. 515-309-9500